Google Apps Setup Gets Easier with New Domain Registrar API

In an effort to make it easier for users to configure domains to work with Google Apps email, Google has launched an API for domain registrars.

According to a post on Google Apps Developer Blog on Tuesday, there are nearly 20 domain registrars around the world that will simplify the Google Apps setup through the API over the next few months.

The RESTful API allows users to verify and transfer their email in three steps – down from 10 – and users no longer have to leave the Google Apps signup flow to complete domain registration.

Eliminating steps in any sign-up process is a good thing, and automating the DNS setup process may increase the likelihood that a customer won’t abandon the transaction.

This announcement comes a few weeks after Google added additional storage and compute capabilities and cut its Google Cloud prices by 20 percent.

While individuals that use Google Apps do so through a free account, the Google Apps for Business tier is increasingly used by government, educational and enterprise organizations.

A recent study by CloudLock analyzed a year’s worth of its mid-market and enterprise Google Apps clients, to get a better idea on how its customers were using their Google Apps domain. The research showed that the average enterprise has over 250,000 Docs/Sites on their domain, and that number will grow to 750,000 in 2013.

According to Gandi, a web host and registrar that has partnered with Google to offer the automated DNS change service, if users wanted to use Google Apps with their domain in the past, some specific MX records needed to be added to their DNS zone file. Now, users can configure the domain for Google Apps with the “touch of an authenticated button.”

“The fact that you can economically use Google for company email and collaboration, including Google Docs, as a paid SaaS (Software as a Service) offering has made it a vital competitor to in-house offerings from Microsoft like MS Exchange and MS Sharepoint,” Gandi chief operating officer Thomas Stocking said in a blog post last week.

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