Intel has said it intends to focus its efforts on entering the smartphone market solely on the Android operating system, ruling out the near-term possibility of working with Microsoft and its Windows Phone platform.
While the company has set its sight on expanding its presence in the smartphone market, it has to focus its resources carefully, Intel managing director Graham Palmer said at the launch of the Orange Santa Clara device.
"All software works best on Intel architecture, but we've got to focus on one platform to start with and for smartphones we're really focusing on Android, not Windows Phone," he said.
The strategy will be a blow for Microsoft which would be hoping its long-time partner in the desktop and laptop space would help bring its clout to its fledging Windows platform.
Despite aligning the firm's commitment to Android, Palmer was cagey about which other handset manufacturers Intel planned to partner with, only reconfirming plans with Motorola.
"Of course we want to grow into other markets and we're working with other handset manufacturers," said Palmer.
"Motorola Mobility will have an Intel-based phone later this year, but that's just a start for us. Our goal today is to partner with Orange to show just what Intel can do with smartphones."
The San Diego is the first European smartphone to run using an Intel processor. It features a single-core Atom Z2460 1.6GHz processor, which it claims will out-perform similarly specced dual-core devices.
The San Diego handset is set for release next week on either a £15 per month(In the UK) contract or £200(#50,000 in Nigeria) pay-and-go deal. Check back with TG-tech later for an opening hands-on review.
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